Privacy Policy

This is the privacy notice of Dave Shaw. In this document, "I," "me," or "my" refer to UpprLVL LLC dba ArtfullyModern and ArtfulDave.



My privacy policy is designed to help you understand how I collect and use the personal information you provide to me and to assist you in making informed decisions when using my website, products and services. I value your trust and take your privacy very seriously. Long lasting relationships are built on trust, which is why I care so much about keeping your personal information confidential.

  • I identify the purpose for which information is being collected in this document.

  • I will collect information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

  • Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and current.

  • I will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

  • My website links to other sites that may be of interest to my visitors. The privacy policies on those linked sites may be different from our privacy policy. You access these linked sites at your own risk. You should always review the privacy policy of any site before disclosing any personal information.

  • I will collect and use personal information solely with the objective of fulfilling those purposes specified by my company and for other compatible purposes, unless I obtain the consent of the individual concerned or as required by law.

  • My website uses data from Google’s interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics.

I want all of my site visitors to have an enjoyable and safe experience when on my website. If you have any questions or concerns about my Privacy Policy, please contact me.

What personal information do I collect?

When registering on my site, sending me a message, or signing up for a consultation, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience with my service. Web conferences may be recorded for training or service improvement purposes.

No transaction billing data is collected or stored on this site. All transaction billing for designs offered on my website is processed through PayPal.


How do I use your information?

I may use the information collected from you when you register, make a purchase, or use certain other site features in the following ways:

  • To better service you in responding to your customer service requests
  • Improve website experience and content delivery
  • Administer a contest, promotion, survey or other site feature.
  • Send periodic emails regarding my service or potential service to you
  • Follow up with you after correspondence (email, conference or phone inquiries)


Third-party links

Occasionally, at my discretion, I may include or offer third-party products or services on my website. These third-party sites have separate and independent privacy policies. I have no responsibility or liability for the content and activities of these linked sites. Nonetheless, I want to protect the integrity of my website and welcome any feedback about these sites.


California Online Privacy Protection Act Compliance

I am a strong advocate of online privacy and ethical marketing. I have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. I therefore will not distribute your personal information to outside parties without your prior written consent.


What rights you have over your data

Per the California Consumer Privacy Act (CCPA) and European General Data Protection Regulation (GDPR) you have a right to acquire and/or request that I delete any personally identifiable information I have collected about you. Please contact me using this form should this become a need. If you don't receive a response within 48 hours, please call or send me a direct email.


How long do I retain your data?

Messages and information you send to me using the contact forms and post comment sections on this website are stored in this site's database and my business email account indefinitely until you request me to remove them. Occasionally web conferences may be recorded and are stored indefinitely on my business Zoom account until you request me to remove them.


When do I collect information?

Almost immediately following your opt-in. However, I collect personally identifiable information (PII) from you only when you subscribe to new notifications, my newsletter, send me a message or request a consultation. I collect non-PII such as site usage and traffic as you browse this website. If you object to such data collection, please revisit the privacy notice in the bottom-left corner of any page on this site beyond this Privacy Policy.


Do I use cookies?

Yes. My website and third-party analytics providers will attempt to save data to your browser's cookie cache.

  1. The purpose of this is to remember certain information about your visit in order to make the digital marketing I serve more meaningful and useful to you.
  2. I also anonymize and aggregate information about your visit using Google Analytics to uncover insights about how my site is used so that I can improve overall visitor experiences over time.
  3. Some cookies help make this website run smoothly. Without them, you might find some features such as video embeds will break.

Overall, cookies are pretty important, so I strongly encourage you to permit them the space to cool off in your browser cache! Check below for a list of cookies.


Do I disclose any information to outside parties?

I do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist me in operating my website, conducting my business, or servicing you, so long as those parties agree to keep this information confidential. I may also release your information when I believe release is appropriate to comply with the law, enforce my site policies, or protect my or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties (such as Google Analytics) for marketing, advertising, or other uses.

Children's Online Privacy Protection Act Compliance

I comply with the requirements of COPPA (Children's Online Privacy Protection Act). I do not collect any information from anyone under 13 years of age. My website and services are all directed to people who are at least 13 years old or older.

My data breach procedures

I protect customer and consumer data with the following site features:
  • This website is entirely using SSL/HTTPS. This encrypts user communication with the servers so PII is never captured by third parties without authorization
  • Databases are sanitized (actual user personal details are removed) before deploying to development or testing environments

In case of a data breach, I will immediately identify the scope of the breach and identify affected users, and will attempt to communicate to the users no later than 24 hours after identifying all affected users.

Access to this website may be temporarily unavailable to preserve evidence for investigation (e.g. hacking, theft or unauthorized system access), and to assess and address any vulnerabilities that may have led to the data breach.

Authorities will be notified if criminal activity is suspected.


Cookie List

bcookie02 yearsThis cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
bscookie12 years
cookielawinfo-checkbox-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
fr13 monthsThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
GPS030 minutesThis cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
IDE12 yearsUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
lang0This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc01 dayThis cookie is set by LinkedIn and used for routing.
lissc01 year
li_sugr03 months
test_cookie011 months
u03 months
UserMatchHistory04 weeks
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
VISITOR_INFO1_LIVE15 monthsThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
vuid09 years
YSC1This cookies is set by Youtube and is used to track the views of embedded videos.
_fbp03 monthsThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
_ga02 yearsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gat_UA-141289186-201 minuteThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gid01 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.

Consent of Use and Changes to Policy

This online privacy policy applies only to information collected through my website, and not to information collected offline. By using my website, you consent to this privacy policy. By using my website, you agree that the policy set forth in this document is reasonable. If you do not think this policy is reasonable, you must exit my website immediately.

If I decide to change my privacy policy, I will post those changes on this page. Any questions regarding the privacy policy may be directed to me via the contact form.


Policy last modified on December 12, 2020.